Internet Marketing | Computers and Technology

Internet and Technology | Computers and Technology | * Written by Nick Ridout | Friday, 02 November 2012 05:00 | Word Count: 662

Years of experience has taught us the most effective ways to increase website traffic using your marketing budget to make the most of the Internet. Our goal is to make Internet marketing an accessible and successful option for every business. This means making websites attractive and visible to search engines using manual SEO (search engine optimisation) and paid advertising methods such as PPC (pay per click) as well as combining other mediums such as bulk mail, newsletters, social networks and new media. As an Internet marketing company specialising in search, we can help drive more traffic to your website using only natural and ethical techniques. Search marketing is far more complex than simple submissions to search engines, Meta Tags and advertisement creation. To achieve high traffic volumes, your website design architecture and popularity building efforts need to be engineered for search engines. This includes optimised code, content flow design, SEO copywriting and link building elements. We can design and develop your Internet marketing efforts or consult with your in-house or outsourced team.

Internet Marketing Success

The key to successful Internet marketing lies in the utilisation of various channels available, such as (SEO) search engine optimization, pay-per-click, social networking, email campaigns, article submissions, customised content targeting and of course your blog. Every company and website has different needs, therefore we work with each client accordingly. We will analyze your needs and existing website before presenting the best possible approaches to increasing both traffic and conversions. We provide a more cost-effective, well-rounded approach resulting in higher levels of quality service. Brand Mangement is part of that stratergy. Basically we appoint a Brand Manager who looks after the total aspect of your site and ensures consistancy thoughout your social media.

The success of an online marketing strategy is based on statistics, analysis (competitor and business trends), tracking and more importantly consumer behaviour. What we so often refer to as ?traffic? on the Internet are in fact potential customers. Like traditional marketing, an all-encompassing Internet marketing strategy is essential to unify efforts toward one goal or message. The key is to target, or drive, specific "traffic" to your business / website using the most cost effective channels. We continue the process by understanding that potential clients, or visitors, must be converted into a sale or goal (direct sale, sale enquiry, email, phone call etc). A key benefit of Internet marketing and online media as a form of communication is its high level of measurability. We can identify and track user sources and movements with full accuracy and detail. This analysis lets us streamline your campaign and budget in order to grow your client-base. New media such as Smart phone and online marketing videos are certainly something to consider when forming your strategy. Please contact us for more information.

Internet Marketing does cost less than you expect. If you have any questions, or you need to know more about pricing on our Internet Marketing Services, please feel free to contact us anytime, just click the blue telephone.

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Nick Ridout has been in the IT Industry for years, starting back in the IBM days, as a main frame guy. He has worked for UNIDATA as well, it was only later using his qualifications he started lecturing IT and Web Design, and was hooked. He started a web design studio and after two years sold it and then went to the UK. But you can't put an ex surfer boy in the centre of cold grey London. Back in South Africa he started All about Web Design, which has grown beyond expectations, the friends he made in London now work for him as contractors. The offices (packed with equipment) are in the centre of Somerset West, Nick stays in Gordons Bay, 500 metres from the sea.

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